Discovery and content strategy
Clarify audience, offers, proof, route inventory and conversion goals.
Owned digital presence
A website designed around the business—not a template category.
Connect brand, content, accessibility, search visibility and conversion in a portable website the business can own and improve.
Direct answer
A business website must earn attention and support action.
ABT’s source site establishes web design as a core service. The revised approach begins with the business, audience, content, existing search assets and conversion path before visual production.
Project scope, content ownership, accessibility objectives, hosting, integrations and ongoing support should be defined before build.
Service coverage
Connected responsibilities, not isolated products.
Custom visual design
Create a business-specific system for typography, hierarchy, media and responsive behavior.
Development
Build portable, maintainable pages with semantic HTML, accessible interaction and performance discipline.
SEO migration
Protect valuable URLs, metadata, canonicals, internal links and redirect requirements.
Accessibility
Design and test keyboard, contrast, semantics, forms and responsive experiences.
Ongoing improvement
Use evidence and business feedback to refine content, conversion and technical performance.
The ABT difference
The difference is ownership.
ABT stays at the center, coordinating the connected responsibilities around this service instead of leaving the business to manage the gaps between them.
Discovery and content strategyCustom visual designDevelopmentSEO migrationABT
Operating rhythm
A clear path from question to managed responsibility.
Audit
Inventory the current site, routes, content, media and technical risks.
Design
Approve a business-specific homepage and representative interior system.
Build
Expand the locked system across approved routes and integrations.
Verify
Test visuals, links, accessibility, metadata, performance and migration parity.
Common questions
Web Design Services FAQ
Will the new site preserve existing URLs?
Meaningful existing URLs should be preserved wherever practical. Approved changes require relevant one-hop redirects.
Is the website portable?
Portability depends on the selected stack and integrations and should be established in the project scope.
Is accessibility included?
Accessibility must be considered throughout design, development, content and testing rather than added only at the end.
Start with the business problem